Crónica: 10 years in the making!
Crónica is a media-label based in Porto, Portugal, Europe. The Crónica media-label project was founded by Pedro Almeida, Miguel Carvalhais, João Cruz, Lia, Pedro Tudela & Paulo Vinhas, and has its roots in an online operation whose URL constitutes Crónica's avatar.
In the first day of January of the year 2003, cronicaelectronica.org, till then a bit-based project, morphed to a media-label configuration and expanded its activities to the field of residual arts and physical cultural artifacts, meaning: atoms, objects, commodities, value, etc.
With a strong emphasis towards electronic and experimental music and its intertwining with all forms of time-based audiovisual media, Crónica embraces the digital domain and its explorers, as the perfect context for the flowing of data and for processes that enable the maximization of a full intermedia experience.
Crónica's publishing strategy and its range of activities, encompass a variety of actions and events that seriously aim at the dissemination of electronic culture. The establishment of high quality standards in the endorsement of specific artists' work, points to the caring creation of a meaningful catalogue with international resonance.
Crónica's criteria is obviously beyond a strictly commercial approach to the publishing business, most of the time Crónica's products are complex and with narrow markets or simply unpopular. Still, coherence, professionalism and systematic work can lead to the construction of a significant body of work that, we hope, is relevant to the public interest and more importantly, to YOU, our dearest customer/supporter/friend.
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